SIGGRAPH Aisa 2015 KOBE & 2016 MACAO
SIGGRAPH Asia
SIGGRAPH Asia originates from the parent event in the USA, SIGGRAPH. SIGGRAPH is an annual conference and exhibition on computer graphics and interactive techniques held in North America. SIGGRAPH Asia is a similar event but with a stronger emphasis on the Asia-Pacific region. I have been closely involved with SIGGRAPH Asia since 2014, working on it until 2023. A distinctive feature of this event is its annual change in theme and location.
2015 - 2023
2023 SIGGRAPH Asia Sydney | 2021 SIGGRAPH Asia Tokyo | 2020 SIGGRAPH Asia Daegu
2019 SIGGRAPH Asia Brisbane | 2016 SIGGRAPH Aisa MACAO | 2015 SIGGRAPH Aisa KOBE
2015 in KOBE
SIGGRAPH Asia is positioned as the leading conference and exhibition for computer graphics and interactive techniques in the Asia-Pacific region. In 2015, it was held in Kobe, Japan. The exhibition showcased innovative products and services from various sectors within the computer graphics and interactive industries. Client objectives included graphic identity design for SIGGRAPH Asia 2015, encompassing print ads, onsite banners and signage, merchandise items, digital assets, and social media content.
2016 in MACAO
In 2016, SIGGRAPH Asia rotated to Macao. Creative works for this event included graphic identity design for SIGGRAPH Asia 2016, along with print ads, onsite banners, signage, merchandise items, digital assets, and social media content.
Idea Brainstorming, Researching and Style Approaching
Thorough brainstorming and research into the project's background, target audience, brand attributes, and competitors, the concept proposal has completed and underwent a comprehensive review by the client. The concept of the Sakura tree was selected for the next step in final design development.
KOBE - [Re]volutionary
Key Visual - Sakura Tree: Integrating Technical and Artistic Elements.
The proposed graphical identity has been designed to display a growing process from a sprout to a bonsai sakura tree.
The shape of this supporting graphical design has been inspired by a bonsai tree fused with the delicate colours and petals of the sakura flowers. The clusters of flowers are supported by branches sprouting from the tree trunk that is made out of elements from a modern day electrical circuit board.
The tagline, '[Re]volutionary,' reflects the theme of evolution and growth, underscoring the transformative journey captured in the design.
Logo - Starting Point: A Sprout
The design of the logo is inspired by the Kobe emblem where its top surface application makes usage of pixels and 3 dimensional elements. The line dividing each leaf incorporates electrical wires to add a touch of movement to the growing sprout.
MACAO - Key to the Future
The Macao Lotus
The Culture of Macao: Chinese Knot/ Portuguese Tiles (Azulejo), LinearArt, Technology, Doors & Key Hole & Key
The Lotus flower is one of the most emblematic icon of Macao. The Lotus Square features a large bronze sculpture Lotus flower In full bloom, symbolising the everlasting prosperity and success of Macao.
The theme of blooming, wealth and success relates well to SIGGRAPH Asia 2016, as its role transforms to become an inclusive platform where all participants can develop, excel and achieve their goals.
The logo, key visual and slogan had been developed and revised as several versions.
