CBC Rebranding
China Broadband Communications
As an international network service provider, China Broadband Communications (CBC) stands at the forefront of global connectivity, proudly supply international carriers, cloud providers, system integrators, and a diverse range of industries both in China and beyond.
The objectives for this project were:
New Brand Logo Creation: Revitalising a distinct brand logo that unique identity in the market and adapting to changing market trends.
Visual Identity Style Guide: Developing a comprehensive Visual Identity Style Guide to maintain a consistent brand presence across all touch points.
Marketing Assets Creation: Creating essential marketing assets such as templates, alongside the logo and style guide, to effectively and cohesively communicate the brand message.
Brand Logo and Colours Creation
Modern, Professional and Integration
The goal is to create a modern, professional logo that seamlessly integrates elements of both the East and the West. Leveraging both warm and cool colours signifies the industry, energy, passion, and adaptability as a trusted partner to clients worldwide.
Business Stationery
Business Card, Letterhead, Multiple Sizes Envelope, and Brand PowerPoint Template.
The visual identity is centred around the concept of brightness and space, with sophistication at the forefront.
Promotional Materials
T-shirt, Polo, Hoodie, Cap and Bag.
