A Voyage Campaign for Liberty Insurance Singapore

Liberty Insurance is a leading general insurer championing responsible living and behaviour in Singapore. It is a 100% owned strategic business unit of Liberty MutualInsurance, headquarter in Boston, spanning operations across five continents.

The design tasks involve the Liberty Voyager Sales Incentive Campaign, aimed at boosting brand awareness and establishing Liberty Insurance as the preferred insurer for both producers and customers. The scope includes crafting the Liberty Voyager 2015 logo, eDMS, direct mailers (cards), office decoration (lift door, tables, standee), and a spin the wheel activity.

Building upon the Liberty Voyager logo from 2014, the 2015 logo has been redesigned with a modern and dynamic look.