B°Nu Repositioning & Revamping
B°Nu Food & Wine
B°Nu is a food and wine lifestyle company based in Singapore, uniquely positioned as the sole destination that allows customers to access quality local produce from various regions. It caters to the desire to experience the world of gastronomy and enjoy local produce grown through traditional, non-mechanized methods, which are also beneficial for the land. The products are handcrafted and produced for their quality rather than large-scale production.
The design objective was to reposition brand to reflect of the company’s promise & efforts, showing more than becoming just another food & wine lifestyle company.
Brand Repositioning
Tagline - Savour all that's good
In this brand repositioning journey, the tagline has embraced as "Savour All that's good" to effectively convey both the functional and emotional value of B°Nu.
The word "Savour" inherently evokes the pleasures of food and enjoyment, aligning perfectly with B°Nu's mission and vision.
Revised Colour Guide and Final Design
Vibrant, Harmonious, and Synonymous
In pursuit of enhancing the visual appeal and energy of the brand, the colour guide has been revamped. The previous guide featured subtle colours that lacked vibrancy.
The new colour guide is a deliberate shift towards more vibrant hues. This transformation is underpinned by a commitment to standardise design elements, fostering harmony and infusing vibrant colours into the brand identity. A noteworthy addition is the integration of the colour red, symbolising the essence of wine, an element that resonates deeply with the brand.
Revising Website Design:
Applying a Fresh Colour Scheme and Styling
As part of the recent website design revision, a new colour scheme and styling have been introduced and applied consistently across various sections of the site. These changes aim to refresh the online presence and ensure a cohesive and visually appealing user experience. Enjoy a more vibrant and harmonious website that reflects the brand's identity and values.
