Visual Identity, Digital, Marketing & Advertising

BSS - A Contemporary Staging Brand

Company
BrightSpace Staging
BSS - A Contemporary Staging Brand

BrightSpace Staging, headquartered in Melbourne, is a cutting-edge staging brand committed to delivering quality services that enhance the aesthetic appeal and marketability of homes.

Bright & Space

The BSS visual identity incorporates brightness and spaciousness as core elements to convey a powerful, attention-grabbing, sophisticated, and contemporary appeal.

To encapsulate these attributes, our identity revolves around two distinct concepts, each featuring its own unique colour palette.

Concept 1
Stylish, Elegance, Aesthetics, Smoothness, Feminine Touch, and Sophistication.

The visual identity revolves around the core concepts of brightness and space, with an emphasis on sophistication. Handwritten elements are introduced to infuse a personal and playful element into the brand. Additionally, colour options have been selected in line with the client's specific preferences and requirements.

Concept 2
Stylish, Creative, Highlighting, Simplifying, Empowering, Bold.

In this concept, additional elements such as a star and a candle have been incorporated into the logo to underscore the concept of brightness.

Three distinct sets of colour schemes are:

Classic, Eye-catching, and Creative.

Colour scheme 1: Featuring classic yellow and black, delivers a powerful and visually striking impact.

Colour scheme 2: Employing a vibrant yellow-orange contrasted with cool blue and purple, evoking a sense of excitement and mystery.

Colour scheme 3: Boasting a five-colour pattern design for a dynamic and multifaceted aesthetic.

Final Design
Visual Identity, Marketing Collateral, Responsive Website and Social Media

VI, business cards, flyers, postcards, brochures, sheet stickers, letterheads, quote and invoice template.

Responsive website on the Wix platform.

Social media: Instagram, Facebook and Youtube.